Pay-Per-Click 101: Intro to Google & Facebook Advertising

Why & how to use Google & Facebook ads to grow your business, product or service
Instructed by: Jim Weber | Subject: Marketing, Digital Marketing

Pay-Per-Click 101: Intro to Google & Facebook Advertising

About This Course

We are currently undergoing the greatest shift in advertising since the invention of the TV. And it’s all because of Pay-Per-Click Advertising. PPC advertisements on Google & Facebook are by far the cheapest, most effective and best way to grow customers for any product, good or service. It helped me build a website to 1 million page views PER DAY and sell it for 7 figures to famous tech entrepreneur Gary Vaynerchuk. Now I'm teaching you what I learned in this 5-part, 1-hour course. The introduction & 5 modules of the course are broken down like this: Introduction • Who is Jim Weber? • Testimonial from famous tech entrepreneur Gary Vaynerchuk • What is Pay-Per-Click Marketing? • What will I learn from "PPC 101"? Module #1: PPC Case Study • How Zingerman’s Deli used PPC to build a $15-million, mail-order business. Module #2: Sales Flow • The PPC Sales Funnel & how to generate sales leads. Module #3: PPC Math • Elementary school-level formulas you need to know and how to calculate. Module #4: Success Stories • Successful uses of PPC to grow businesses, products or services across industries. Module #5: Campaign Managers • Everything you need to know about finding & hiring PPC campaign managers. Conclusion • Quick recap of the most important things you learned in Modules #1-5. WHAT THIS COURSE IS *NOT* This course is NOT a "how to" guide to creating and monitoring Google & Facebook ads. From my personal experience, it takes months to not only use these PPC platforms but also master them to a point where you make a positive Return on Investment. Unless you are planning to run Google & Facebook ads as your profession, it is a more efficient use of your time and money to hire a trusted campaign manager and pay them either on commission or a percentage of your PPC ad spend (30% or less).

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Course Info

Pay-Per-Click 101: Intro to Google & Facebook Advertising Pay-Per-Click 101: Intro to Google & Facebook Advertising Reviewed by Acamig Courses on April 14, 2019 Rating: 5
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